Photo by Kinga Cichewicz

If an article about healthy habits starts off with, “You have to wake up early to be successful,” I’ll instantly close it and move on.

There’s a whole laundry list of habits we’ve been told are the lifeblood of successful people like waking up at 5 am and running for an hour a day. But the fact of the matter is, some people work better at night, and some people would prefer just going for a walk with their dog.

“Habits are a big deal…because about 40% to 45% of what we do every day sort of feels like a…

1. “How much is that puppy in the window?”

Brands are getting more and more creative with how they display their products. We started seeing this last year with colorful backdrops and modern, still-life positioning. This year, brands are building on that and taking it a step further by integrating other elements that almost mimic retail window displays.

This creative way of displaying product images will be particularly pertinent to B2B brands’ evolution into booming e-commerce sales. According to E-Commerce Platforms via Hubspot, B2B e-commerce sales are expected to outgrow B2C e-commerce sales by 2020.

Take a look at a few of the examples below. Couldn’t you see similar…

It can be hard to communicate with a design team on a project if you don’t speak the language. Here’s a rundown of words you may come across frequently that can save you from an artwork mishap ($$$$$) or miscommunication (f%&*!).

How to avoid an “Oh, crop” situation…

I promise I’ll keep the design puns at a minimum, but if you have ever gotten your wires crossed on a print ad and didn’t instruct a designer to include bleed and crop marks, then you know exactly what I mean when I say, “Oh, croooop.” …

1. Modern Still Life

Still life is, and forever will be, a beautiful way to display products. The twist in 2018? Bold colors, shapes, and abstraction. This trend started with high-end brands and luxury fashion, but this modern take on still life is not off-limits to any brand.

Hayley Salyer

creative marketer + artist.

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